Search Engine Optimisation - Higher Website Listings

• Full course syllabus and dates

Search Engine Optimisation (SEO) is one of the most important aspects of internet marketing for small and medium sizes businesses; if it’s done effectively, it provides a very cost effective means of getting website visitors.  It involves ensuring that your website's content is written and structured by being both visually appealing whilst including the factors that are crucial if your website is to be listed highly on the major search engines.
This half day course will guide you through the most important concepts of Search Engine Optimisation.

Introduction to Search Engine Optimisation (SEO)

• How Search engines work
• The Value of High Search engine ranking
• How search Engines rank website
• Search Engine Placement tips

Optimising your pages

• Adding titles and meta tags
• How to write optimised copy
• How to develop optimised coding
• How Accessible sites help SEO optimisation
• How to create a search engine friendly site structure
• Creating a search engine friendly design

Understanding the importance of Linking

• How link popularity works
• How to get sites to link to yours

Statistics and Monitoring

Monitoring your rankings

Getting the most out of web statistics

This half day course is aimed at business owners, marketing managers, web developers and anyone responsible for developing or implementing their companies online marketing strategy.

Who should attend?

This workshop is aimed at business owners, marketing managers, web developers and those individuals who are responsible for developing or implementing their business’ online marketing strategy